In Scott McCloud’s Introduction: The Twelve Revolutions, he brings his readers into light that he has been making comics for fifteen years and he calls himself one of the lucky ones because he has made an adequate living for most of his career. He reveals to us that he wonders how guys like him will be able to keep doing it. McCloud states that the business side of comics is not in the best of shape, he is unsure if it is only a phase or something more eternal. “All I want is to see comics as comics reach their full potential… and to reach my own along the way” (7). McCloud informs us that the first ten years of his career creating comics was an ‘exciting time’; sales, innovation and the public image were all up. Comics were at their peak and the decline that followed was difficult. A great deal of American comic book retailers shut down during 1994 to 1998. Many comic creators worked to accomplish nine revolutions. First, that comics can represent the life, times and world-views of its author, comics as literature, comics as art, creators rights, industry innovation, public perception, institutional scrutiny, gender balance, minority representation and diversity of genre. Regardless of the downfalls of 1984 to 1994 comics in fact displayed actual progress in most of these areas. McCloud enlightens that the biggest threats comics are confronted with today is loss of new talent and new readers. McCloud and many of his peers hoped that comics would reach its full potential, both as an art form and as a market, not losing perceptions of the past gains as it pursues the present goals; but their hopes were never legibly conveyed. McCloud sees comics’ future at its best, meaning providing a world far more brilliant and memorable unlike what comics have to offer now. McCloud sees a time were superheroes will be one of many genres instead of the only choice and a form of expression available to anyone with a dream. Three new revolutions are introduced by McCloud; digital productions, digital delivery and digital comics. McCloud believes that the challenge of comics is to move outward. McCloud expresses that these twelve revolutions are twelve directions that comics can grow in.
This reading was really insightful of how comics struggle with their downfalls and uprisings. As always McCloud is convincing and he appears to be correct. His thoughts are conceivable, I appreciate that his career is doing something he loves. He is always trying to think of ways to fulfill comics’ potential and I do not think he will ever cease to do so. I’m still unsure if McCloud is just pulling the wool over our eyes or if everything he says is realistic because everything he says seems to be very well thought out. Then again there has always been the possibility he is just making things up. Will we ever know?