First part of "The Introduction to the twelve Revolutions." Mc Cloud establishes who he is. Just a guy that loves his job but is worried about whether or not he will be able to keep doing what he loves. He goes on to describe himself as a "comics Loyalist" who just wants comics to reach their full potential as he reaches his.
After a brief account of the rise and fall of comics in 1984-1994. Mc Cloud brings forth nine basic goals the whole industry agree with and worked toward. the list is as follows: Comics as literature, Comics as Art, Creators Fights, Industry motivation, public perception, Institutional scrutiny, gender Balance , Minority Representation, and Diversity of Genre. He goes through how comics made progress in these areas in 1984_1994. Mc Cloud then lists artist with panels of their work and what each artist accomplished for the comics world. Mc Cloud defines comics future the why he pleases. To him comics should be divers as books. There is three revolutions missing of the twelve. The three are dealing completely with computers. the last three Revolutions are: Digital Production, Digital Delivery, and Digital Comics. he ends saying this book "describes comics external life." He warns that he will make "value judgments" through out the book.
Ok so even though we have talked about McClouds faulty rasoning he is still abel to pull the wool over our evyes. He is so good at geting the audence on his side. He establishes a conversation a repore with his audence that has the affect of a spell on the reader. Suddenly McCloud can do no wrong symply because we the readers can realate or at leest look up to someone who is doing what they love. After all isn't that why we're in collage to find what we love most and get the training so we can do it for the rest of our lives. This works to well that even after reading arguments ageist him, and still read his work and think he is right. I didn't even realize that he was missing three of the twelve revolutions until he said so. That's just scary really. he dos his ob well. He never states that he knows more then any one else. we as readers assume he must know what he is talking about because he wrote the book on it. Mc Cloud claims his twelve revolutions as concrete things that the whole industry agrees on but he gives no cold hard evidence for such a claim. When Mc Cloud goes of to define the future of comics the audience doesn't even think any thing strange about the fact that it has no logical foundation.