McCloud wrote "Reinventing Comics," to attempt to save comics and their creditability and with his book “Introduction The twelve Revolutions” to show his audience the 12 main points of comics to catch their attention and to again save comics. In the 1980’s he informs his readers that during this time comics were booming and slowly changing. For example in 1986 when “Batman Returns” by Frank Miler, was something that was never done before because with this comic there was many things that was different. Such things was different like having an old Batman who didn’t want to give up the dream of being a hero because he was a schizophrenic and the violence level was reaching a new high during this time. Another comic that was, in other words, a game changer was Alan Moore and Dave Gibbons’ “Watchman.” Now comics were mostly of comics that had Superheroes who had powers and did things to help people because they wanted to protect people, but their characters were Superheroes who had no powers and were heroes because they wanted fame and fortune. Now these are things that comics were not which helped comics reach their peak during the 80’s. Sad to say that’s where it ended and the 90’s were not so nice. During this time is when comics began their downfall.
Now in 2001 Scott McCloud wrote “Introduction the Twelve Revolutions” now this book was basically, from what I can tell is, to catch the audience’s attention and to inform them of the twelve revolutions of comics. The first one that McCloud talks about is that comics can be literature which is possible because University Professors choose what can and cannot be picked for reading. Once it’s chosen than it goes through other universities or colleges, than down to high schools, and if appropriate reading material down to middle school to be taught to the upcoming students. The second is that comics can be considered as art which is true because there are many pieces of art that is viewed in museums such as the Louve or the Smithsonian which has an art exhibit dedicated just to comics so to some it all up yes comics can be viewed as art. Three Creator Rights, here is basically saying that comic creators really have no right as to their comics. Their publishers can change them and they control what is going out. Even when they sell their rights of their character they end up losing everything and gaining nothing. Four is where McCloud says that comics can be used for industrial innovation which is practically saying that in giving something away for free you can make money off of the ad’s for example New York Times has a site for free news and they make their money off of the ad’s that are posted. Five is the public perception where McCloud says that if we see a person reading comics out in public than we will see it as something that is normal and, like the domino effect; others will follow equaling that people wouldn’t be ashamed to be seen with comics in public. Six he is saying that schools and parents should change the way they view comics because of their violent content and profanity since children are exposed to things such as this in their everyday lives. In seven, according to McCloud, He wants comics to break the one minded gender balance and have females write comics so that other females can enjoy comics rather than just males. Eight is like seven but McCloud addresses the race balance and again he wants this to change. Nine he states that comics can cover more than just adolescent power fantasies. Ten is the Digital Production which is where the audience learns that in our new day and age we are able to create comics much faster because we got rid of the assembly line allowing one person to do all the work. Finally Eleven and Twelve, Digital Delivery and Digital comics, these two are somewhat the same. Eleven is basically covering the fact that comics can now reach everyone faster like on the web and this is where twelve comes is thus creating digital comics.