Scott McCloud starts out his introduction with a little information about himself and what he has done throughout his career as a comic writer. McCloud talks about how comics were big in the eighties when he was writing them, and how comic writers had big hopes for comics in the future. McCloud lists nine common goals that many comics writers wanted the comic world to reach. The goals are (1) comics to be recognized as literature (2) Comics to be seen as art (3) the rights of the creators of comics will become more concrete, so writers know where their work is going to end up (4) the business of comics will become better so both the consumer and producer can benefit (5) the perception of comics will be changed so people will accept them more (6) that colleges, universities and the law will recognize the potential of comics, and will treat them with more respect (7) that comics will be liked by boys, just as much as girls, and that even adults will love them (8) that everyone can learn to love and write comics, and lastly (9) comics can handle a variety of genres. McCloud continues with other problems that comics have faced.
There have been many artists that have come about in McCloud’s career. McCloud points out that when an idea is being formed, one person will come up with it, and then others will join in and contribute. When something is created in a group effort, it has deeper roots and is more established, but not for comics. McCloud says that comics only have one or two dominant styles at any given time. McCloud wants to see comics in the future as an art form. Comics can be made for any audience, and can have a diverse spectrum of styles and subject matter. Comics can offer an awesome world for a reader, and can directly relate ideas from the writer, to the reader. McCloud says that in the future, he wishes to see comic stores with all different genres and ideas that will be appealing to a different array of people.
This portion of McClouds chapter relates to chapter seven of his book Understanding Comics; The Invisible Art. In chapter seven of McCloud’s book, he points out that artists start out with an idea, and then form and develop that idea into what they want to create. The six steps that McCloud uses in that chapter describe the process of creating something. The reason he included these steps, is because they apply to an artist when he/she is making art, and anyone can make art. Someone in the world, who makes comics can make a comic that will relate to you. Comics are for everyone is something that McCloud continues to enforce in his text. Though comics may not have reached the full potential that McCloud thinks they can. McCloud believes and he says it again and again in his writings, and he hopes that people can discover comics, like how he discovered them.