The purpose of Horrocks' article on Scott McCloud's book Understanding Comics was to breakdown how McCloud's writing persuaded his audience into believing and agreeing with everything he was writing. Horrocks believes that instead of helping his audience understand comics better, McCloud was actually painting the picture that he felt people should have of comics. Along with breaking down McCloud's writing method, Horrocks also writes about how with McCloud using the writing method that he did, it led to the reason as to why there no discussions being held about comics. By creating the image of comics for everyone, they all agreed and believed in what McCloud was saying about comics and that became the problem with why there no discussions of McCloud's work.
Horrocks explains how in chapter one of McCloud's book where he gives his audience the definition of comics, instead of explaining the definition, McCloud is actually telling his audience what to believe is and isn't comics. McCloud's first step towards getting his audience to view comics the way he does is he tries to get rid of all the stereotypes and negative connotations that were brought on in the past. After getting rid of any kind of view on comics, McCloud begins to bring up the idea that he adopted from Eisner, of “sequential art” and the reason he chooses sequential art is because it focuses on something McCloud believes makes comics, closure. He then, very cleverly, persuades his audience to believe the definition that McCloud gave is the best definition there is for comics.
The points that Dylan Horrocks makes in his articles all made sense and were very good points. I liked the fact that he was one of very few who actually questioned the views and ideas of McCloud’s book. It was good to hear opinions that were against what McCloud had written and to actually see how McCloud was able to persuade his audience into believing what he had written.